James Solomon makes commercials, music videos and narrative content. His TVC awards include a Cannes Grand Prix, two Gold Lions, gold Effies, a D&AD Pencil and New York One Show Silver. He was one of 7 LBB emerging NZ directors in 2015 and before this one of NZ’s top music video directors.
James’s work features a strong element of visual design and technical ability. At the same time he tells human stories that surprise, entertain and encourage people to reflect on the current world.
He began his career in the art department and in special effects working on feature films including ‘Lion Witch and the Wardrobe’, ‘Power Rangers’, ’30 Days of Night’ ‘Rain of the Children’ and ‘Boy’. This allowed to him to develop a deep understanding of the technical aspects of film making as well as having loads of fun with explosions, snow, flaming torches, guns, cars, and complex visual effects sequences, seeing pretty much every film making gag from the inside.
His connection with live music and festivals led him towards making music videos. He worked with Womad for many years and directed and produced an award winning 6 part documentary series on festivals for Maori TV. His music video work included videos for Shihad, Bliss n Eso, and Evermore. He won a number of awards including NZ music video of the year for Dukes ‘Vampires’ before moving on to making TVC’s and short films.
His latest short film ‘A Hole’ is just starting its festival run and has been invited for submission to the Berlinale and Edinburgh film festivals next year. It is the story of a man who digs a hole while a load of people sit around on couches and tell him how to do it. The film may have an allegorical relationship with the advertising industry.
Prior to his life as a Director, James honed his writing skills at the University of York (UK), where he graduated first in class for English Literature.